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Renovations have started at the old Civic Center Motel site as national hotel chain Motel 6 begins rebranding the property at the corner of 24th and Preble Avenue.
According to the company’s website, the Civic Center location will boast all the typical offerings of a Motel 6, such as free Wi-Fi in all guest rooms, and promises to be welcoming to both pets and kids. Its proximity to 23rd Street, which offers many food choices and interesting shops, is viewed as a bonus for those planning a stay at the new motel.
Civic Center’s newly branded Motel 6 website invites you to book a room for as low as $83.99 per night. The chain also offers specially designed rooms for those with mobility issues and disabilities.
Built in 1957, the 49-room property was best known locally as Travel Lodge1 before becoming the Civic Center Motel in recent years.
The national chain, headquartered in Carrollton, Texas, got its start in Santa Barbara, CA, in 1962 when housing developers William Becker and Paul Greene wanted to provide an alternative to other major, pricier hotel chains. They settled on an affordable $6 room rate, dubbing the company “Motel 6,” envisioning an affordable, family-friendly motel with few “frills.” The partners designed their lodging chain on a budget with rooms void of what they viewed as the “extraneous decor” found in more costly hotels. At its inception, the typical Motel 6 featured little more than beds and coin-operated black-and-white televisions. They also had no restaurant, cafe, or dining facilities.
The company was sold in 2012 following the death of one founder. The Blackstone Group purchased the franchise for $1.9 billion and continues to operate approximately 1,400 locations throughout the United States and Canada.
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