Iconic Annie’s Annuals lives on as staff launches Curious Flora Nursery

Iconic Annie’s Annuals lives on as staff launches Curious Flora Nursery
 Annie’s Annuals and Perennials abruptly closed on October 3, 2024. Photo/Linda Hemmila

Annie’s Annuals and Perennials, a beloved horticultural hub known for rare and heirloom plants that abruptly closed earlier this month, has found a new owner. Meanwhile, a group of Annie’s staff has formed Curious Flora Nursery, which will operate at Annie’s former Richmond location and open for business on November 2.

Curious Flora’s Chief Growing Officer Colleen Wheeler said the nursery will continue to grow the native and far-flung curiosities that have defined Bay Area gardens for decades.

Annie’s Annuals, Richmond cultivator of California garden culture, closes - Richmond Standard
By Kathy Chouteau The news came from my editor and landed with the sting of a thousand hornets: Annie’s Annuals & Perennials, the Richmond garden nursery that launched innumerable gardens, […]

“Sensational gardens and great nurseries are so much more than the plants that fill them. They evoke stories of people and place told over seasons of growing together,” Wheeler said in a statement on the Annie’s Annuals website.

“The best gardens and nurseries reflect the joy of discovery, the reward of shared effort, and the wonder of changing times. Annie planted a seed of exuberance in each of us. We’re going to keep that growing,” Wheeler said.

Curios Flora owners and employees. Photo/Curios Flora

Curious Flora Nursery will operate at the existing nursery at 740 Market Avenue in Richmond. According to the statement, Annie’s Annuals online store will offer plants by mail before the Spring 2025 season.

Grass Valley-based Peaceful Valley Farm & Garden Supply has acquired Annie’s brand, website, and catalog. Customers will continue to purchase from Annie’s Annuals through its website.

Jill Hageman, who co-owns Peaceful Valley, expressed her dedication to preserving and celebrating the nursery’s legacy.

“Our vision is to ensure customers continue to access the unique native, annual, and perennial plants that have made Annie’s an iconic name,” Hageman said.


Thanks to our subscribers, who help make this coverage possible. 

If you are not a subscriber, please consider supporting local journalism with a Grandview Independent subscription. Here are our monthly and annual subscription plans.
Copyright © 2024 Grandview Independent, all rights reserved.

Read more